Why Is Product Labeling So Important
Why Is Product Labeling So Important
Product Labeling to spend large amounts of time on a task that most find boring. ESLs allow you to improve your staff allocation and use your employees to do what matters—engage and serve your shoppers.
Mobile Product Information
Today’s shoppers expect more information about products. Is it gluten free, vegan, organic, lactose free, local, fresh or CO2? Recipes? History and information about the producer? Country of origin? Cold chain intact? How can the package be recycled? Let us show you how an electronic shelf labels system can help!
Price optimization algorithms allow you to adjust the prices your shoppers pay based on buying practices, supplier prices, and more. ESLs allow you to make immediate price changes based on recommendations from your big data system to boost revenue and growth and enhance profit margins.
Pricing changes are often time critical, but with paper tags and thousands of products to update, it can be challenging if not impossible to complete this task effectively. ESLs allow your team to update prices and promos on any number of products in just a few seconds.
The integration of a POS management system with an electronic label management system can significantly improve a store’s Return On Investment (ROI) but would be even more powerful when integrated within a sales network.
Display of Advertisements and Promotions
Price control by item type or season: sales period, Christmas, stock clearance, flyer discounts, etc., is an important and time-consuming task in in-store display management. Real-time display of promotions, percentage of discount or potential savings for the consumer enables margin control and promotion performance at all times. The point-of-sale manager can adjust prices based on performance and more easily direct customers to interesting products still in stock.
Identification is the Key
Identifying the products in the store is very important for the customers. A neat and organized system of shelf labels and tags will promote an enjoying shopping experience which will make the customers come back again.
Newton TOUCH intends to change the way customers see and interact with your business. It provides features that meet today’s business requirements. Newton TOUCH allows customers to browse products, download content to their device, or add items into an online shopping cart with simple commands or gestures.
Show More Information
With more modern ESL technology, more information can be displayed on each label. This means that you can show a whole lot more than just the price.
- Additional product information
- Nutritional facts
- Price per weight
- Stock remaining
Save Paper and Plastic
Product Labeling every time you make a change to your price or need to replace a beat up label is a big waste. This is particularly true for retailers that sell hundreds or thousands of different products. Paper and plastic product labels are expensive and add to more waste, something the world needs a whole lot less of, especially from the retail sector.
Adding electronic labels means that you only have to buy the labels once. Nothing is thrown out and prices are always up to date
Weighing the Costs
What does it cost you now to change paper prices? How many team members does it take and how long? Are the team members changing prices senior managers making them some of the most expensive labor on the floor? There is no answer that is the same since store variables such as size and location are unique for everybody.
Access to Environmental Data
Some ESL devices even have sensors to detect additional information, such as temperature, and warn you when your refrigeration levels reach threatening levels. This allows you to fix the problem before it results in spoiled products and reduced profit margin. Product Labeling
Clear Information on Pricing
By using shelf labels and tags you provide the customer with an opportunity to consider buying the product by deciding whether the price suits them or not. In, fact, putting a price next to the product that you sell minimizes the necessity to wait in queues in front of the cash point to ask for the price, or to look for the shop assistant to tell you about the product.
Using high-quality shelf labels and tags can often give you an advantage over your competitors. When you put creatively printed prices and product descriptions indifferent colours, the attention of the customers will be immediately captured. When they go out of the store they will remember the price and if you, indeed, have to offer quality and value for their money, they can remember the price tag they saw in your store.
Electronic Shelf Label
Product Labeling SOLUM electronic shelf label is an industry leader in digital price tags that continues to create innovations to improve the retail experience.
- Ten years of battery life – take advantage of Newton’s features for as long as a decade.
- Faster update speed – 8-10 times faster than other electronic price tags!
- Display more information – flip up to 7 pages to access more data about the product.
- 7 LED colors – Newton’s battery life allows more possibility of heavy usage of LEDs.
- Two programmable buttons – allow for more efficient task execution.
- NFC capability – perform mobile payments.
- IP67 – even the tiniest dust particles won’t be able to penetrate it!
- Customizable design – incorporate your company’s colors, patterns, and logo.
If you want to switch to electronic shelf tags, our ESL experts are always available to discuss with you the capabilities of our products and services.
Visit SOLUMESL today to know how our ESL solutions can cater to your business’ needs.