Technology

The tutorial on how to set up a Shopify e-commerce store quickly

With more than 50,000 online stores launched in France alone, Shopify is the most popular e-commerce website creation tool. We suggest Shopify as a platform whether you want to dropship or sell your own products. 

It has the advantage of being both very functionally complete and incredibly simple to use. To build a skuvault shopify website, you don’t need to know how to code.

Let’s quickly go over the process of building an e-commerce website with Shopify, from signing up to getting customers.

1 – Create a Shopify account.

Registering on the platform is the first step in developing a Shopify site. A Basic account can be opened for €1 per month (for three months, then €27 per month). That is sufficient to launch an effective online store with an unlimited number of products. An available 3-day free trial should be noted.

You answer a few questions to determine your level, the kinds of products you sell, and of course the name of your store, in addition to giving your name, email address, and password. This is the web address for your store. You can link it to your domain name but you won’t be able to change it.

2 – Select a Shopify membership.

The Shopify price range is tailored to your needs, whether you’re just getting started in e-commerce or your business now earns several million euros:

Starting plan for Shopify

Shopify Starter is only accessible via a free trial or for new online retailers. This template is special and cannot be changed, making it easier to share your products on social media.

For instance, you can “easily” produce an online sale by sharing the link to your product page if you want to test a product through your Instagram, Tik Tok, or Etsy account.

You may use Linkpop to lead users to your product page directly (and to include a link in your Instagram bio).

The previous Shopify Lite package was recently replaced by the Starter plan. You can get started right away, but you have few options (impossible to modify the product pages or the appearance of the store). To advance to the next level, you must improve.

Shopify’s Free Plan

With Shopify Basic, you can build a bespoke online store, divide up your clientele, and take advantage of unlimited bandwidth and two user accounts. The blog is the additional that you may use, for instance, to create your SEO strategy. Shopify Basic is ideal for beginning, low-cost, but ambitious online retailers!

After three months, the bundle increases to €27 per month.

Plan for Shopify

For expanding stores that desire more sophisticated reporting as well as the automation of specific processes (such as order processing, workflow, etc.). Lower transaction fees (1% as opposed to 2% with the Basic plan) are included in the Shopify plan, which costs €79/month.

For online stores that generate high numbers of transactions, this Shopify plan is still appealing because it includes access for five employees, comprehensive reports, and an abandoned cart recovery tool.

Plan Advanced for Shopify

Access to 15 staff accounts, enhanced sales and performance monitoring, and reduced credit card rates and transaction costs. This Shopify package, which costs €289/month, is designed for e-commerce businesses that are expanding quickly and can already turn over tens of thousands of euros.

Shopify Markets, on the other hand, enables you to set up and collect customs fees for your overseas clients.

Purchase Plus

Starting at €2,000 per month, this is the top package for large e-commerce businesses (negotiable). Via a workflow, Shopify Plus enables you to automate a variety of processes (order processing, client loyalty, etc.). By concentrating on the vital functions of an e-commerce site, the objective is to enhance sales.

Apps for Shopify

Certain apps required for the growth of your Shopify store are paid; they range in price from a few euros to several dozen each month.

3 – Choose your website’s layout.

After deciding on your strategy, it’s time to choose a theme for your website. Shopify has a huge selection of both free and premium themes. To optimize, we suggest that you start with a free template and go on to a paid one once you start making sales.

Free Shopify themes can be modified and have plugins added to them (thanks to drag-and-drop). Don’t worry, though; your theme (and your store) should be easy to understand, load quickly, and inspire confidence. The free Shopify themes are responsive, and a store should prioritize being mobile-friendly (more than 20 million French consumers shop online on their mobile devices).

Use the search criteria to browse the available themes by category, color, or style. The Dawn, Debut, or Taste themes are ideal for beginning your online product sales.

4 – Modify the pages’ content

The start page

The home page of your Shopify store is a storefront. To increase purchases, it must articulate your value offer and drive users to your product sites. Keep your homepage brief, but make sure it is clear.

Contact

Fill in your contact information, including your email and phone number as well as the address of your headquarters or physical location. Reassure your consumers by giving them as much information as you can.

We who we are?

Keep in mind that your customers purchase based on emotion. They must be connected to your mission, values, and history. This page showcases your brand and enables you to learn more about yourself so that you can enjoy yourself more. Video, photos, and text are all acceptable.

CGU-CGV

Very crucially, the business dealings with your clients are governed by the terms of sale on your e-commerce website. Before acquiring your products, a buyer must be aware of and agree to your T&Cs. Get a lawyer to design appropriate T&Cs because they must adhere to the legal framework, particularly the Consumer Code. Avoid stealing them from other e-commerce websites.

The general terms and conditions (CGU) are centered on your e-commerce website and cover both the publisher’s and the visitor’s responsibilities. Although they are not required, they safeguard you in the event of a disagreement (personal data and GDPR, copyright, etc.).

Legal Warning

The legal notices, which are also necessary for your e-commerce store, allow you to easily and clearly identify the site editor, the seller, and any other managers (such as an improved contact page). Your data collection and storage charter is laid forth in the legal notices in accordance with the GDPR, cookies, etc.

Call a specialist to confirm them.

These mentions, like the BRANDAFY, may show up in the footer of your online store.

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