Images of sweaty people lifting weights in dimly-lit rooms might come to mind when you think of gyms. However, things have changed with the emergence of boutique fitness studios and other gyms.
Your gym needs to find ways to grow your business while ensuring sustainable growth. After all, no one wants to invest time and money into a company that won’t survive in the long run.
If your growth has plateaued or you need help with visibility, it’s time to develop new strategies to implement a marketing mix for gym. If you’re ready to take your business to the next level, implement these three marketing strategies to boost your gym’s growth.
1. Build a Strong Brand
The first step to a successful fitness business is building a solid brand. A brand has three components: the product, the packaging, and the marketing.
In the fitness industry, the product is the service you offer members. Packaging refers to how your business is presented to customers, and marketing is how you deliver your business to customers.
The best way to build a strong brand is to focus on your target customer first. Make sure you understand their needs, motivations, language, and pain points, and then use those insights to create a brand that resonates with them.
2. Run Effective Ads
The best way to be proactive about bringing new members to the gym is by running effective ads. For this, you need to know what your target audience is searching for, and then you can create relevant ads that drive them to your gym.
The three most common advertising channels are online, print and door-to-door advertising. Online advertising includes buying advertising space on third-party websites and social media platforms.
You can also host your website, where you sell memberships directly. Furthermore, you can opt for traditional Print advertisement or go for door-to-door advertising like direct mail, cold calling, and sales presentations.
3. Offer Free Trials and Occupational Licenses
Offering a free trial is a great way to attract new members and get them in the door. Plus, it also allows you to educate members on the benefits of your gym. There are a few ways you can offer free trials.
You can offer an unlimited trial, a single class trial, or a single visit trial. Another strategy you can use to attract new members is to provide occupational licenses to people in your community. One way you can do this is by partnering with local schools.
4. Organise Events for Member Retention
Another way to keep your members engaged and boost retention is hosting events that appeal to various interests. You can host events like fitness challenges, fitness competitions, or educational seminars.
Another way to keep members engaged is by creating a rewards program. A rewards program encourages members to stay active by tracking their fitness activity. A fitness app can create fitness challenges and host fitness competitions.
5. Wrapping Up
In the fast-paced and saturated fitness world, it’s easy for gyms to get lost in the noise. But with the right strategies and techniques, your gym can rise above the noise and thrive.
With so much competition, you need creative ways to stand out from the crowd and attract new members. To maximise your growth potential, create a well-thought-out marketing mix for gym and implement it with the above-mentioned strategies.