“Online payment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand,” said Lucy Peng, a Chinese billionaire businesswoman and one of the founders of the e-commerce company Alibaba Group.
If you are focused to grow your online business then taking the help of AI and Machine learning can help you achieve your main goal. You might be aware that the business market is very competitive. And your competitors are using different strategies and methods to keep themselves ahead in the competition. The use of technology has been grown in recent times. And a study suggests that more than 70% of businesses have started using AI in their online business to gain more customers and sales.
Here are five innovative technology to serve customers.
Voice assistant:
Before the introduction of AI and machine learning, if you wanted to buy something online. You need to first compare the price of the products on various sites. And also on different shops to make sure that you are buying the right product.
Searching and comparing each site by clicking on them is very time-consuming and can be irritating too. The time has changed a lot. Now you can search for anything from your voice without using your hands. Ever heard of “Siri” or ” Alexa”, these are virtual voice assistants that can search anything from your voice command. Cool technology right!
Creating customer-centric visual search:
This is the most common is faced by many customers. Whenever they try to search for a product they receive so irrelevant search results. That makes the customer irritated and angry. And they will mostly leave the store. With the help of AI, you can able to understand your customer’s shopping behavior from their previous search results and shopping history, this will allow you to offer more relevant search options to your customers.
Targeting the potential buyers again and enhancing the sale game:
A report says that about 50% of market sales are damaged due to bad quality leads. This means that your business is not able to use the customer’s data properly to offer them better search results. With the help of the latest technologies such as AI and machine learning, you will be able to process millions of customers’ data very fast. This allows you to offer great recommendations to your customers and also helps in increasing your sales.
Chatbots:
Chatbots allow the e-commerce store to stay active and serve their customers 24*7 whenever they need any support. Well, it’s obvious that your customer service team can not work for the entire day, at that time chatbots can help to serve the customers. These advanced chatbots can help the customers in their decision-making of buying any products or services and are effective in solving most of the customers’ issues.
GroupBy Inc. is providing search and merchandising software to top e-commerce companies and it is also partnered with Google. GroupBy reviews have been a leading industry that supports newcomers who are trying to start their own e-commerce store.
