Digital marketing has come a long way, but are you using all the available growth hacks to boost your online conversions and attract more customers to your business?
Whether you’re a well-established brand or have a newly-launched business, online growth is essential for thriving in the intensifying competition. Otherwise, you’ll be overshadowed by brands that invest more into high-quality growth techniques and thus, grow more rapidly.
Want your brand to succeed? Growth hacks will help you gain a loyal customer base and skyrocket your conversions.
In this article, we’ve explained the 11 best techniques that can help you grow your brand and business at a rapid pace.
But before jumping straight into the list of top growth hacking techniques, we must first define what growth hacking really is.
What is Growth Hacking?
In simple words, growth hacking is the technique of using special marketing strategies and tactics that can help your business grow quickly.
Digital marketing goes a long way towards helping businesses grow. But, it’s a far more universal concept that also deals with many other aspects of a business.
Unlike digital marketing, growth hacking focuses only on one goal – business growth.
Although the word “hacking” has a bad connotation, it essentially describes the action of completing a process in an easier, faster, and simpler way. It’s a clever shortcut for achieving great results in a shorter period.
And so, the primary purpose of growth hacking techniques is to seamlessly enhance brand visibility and increase the customer base of businesses.
Now that you’re familiar with the basic concept of growth hacking and why these strategies are so important, let’s have a look at the top 11 techniques for skyrocketing your conversion rate.
1. Optimize Your Brand’s Website
Creating a site that follows SEO guidelines is an easy and quick way to increase your SERP ranking.
Since on-site SEO plays a vital role in how search engines view your website, website optimization is an excellent place to start with the growth hacking process. The landing page of your business should always be focused on attracting more customers, boosting conversions, and increasing sales.
While implementing website optimization best practices won’t take up much of your time or resources, it will create a solid foundation to build up the rest of your digital marketing campaign.
2. Take Advantage of Social Media Platforms
Social media platforms are much more than a place to promote your brand and what it does. They’re also perfect avenues for finding new business opportunities, partnering up with influencers, and stepping up your PR game.
By leveraging social media, you can connect with existing customers through a consistent digital presence and attract new ones by launching brand publicity campaigns. In this way, your conversion rate can quickly increase and reach new heights.
3. Upgrade to Mobile-Friendly Versions
Although websites were initially created to be viewed from computers and laptops, contemporary technology and the extensive use of mobile phones have increased the need for mobile-friendly versions.
Today, all successful businesses have two different website versions – one for computers and one for mobile phones. If your brand’s website still doesn’t have the mobile-friendly version implemented, you need to create it ASAP.
Not only will your website look better on mobile phones, but it’ll also gain some enhanced functionality and usability that’ll drive up the conversion rates.
4. Optimize the Loading Speed
As mobile phones, computers, and tablets become increasingly fast and efficient, companies must regularly upgrade their websites in order to keep up. Your website can’t afford to have slow-loading landing or blog pages.
According to Portent, a digital marketing agency, the first 5 seconds of page load time have the highest impact on conversion rates.
The slow loading time can frustrate many website visitors and prevent them from making a purchase. You can easily achieve this by working with IT experts & website developers to ensure a good conversion rate.
5. Optimize for Voice Search
Voice assistants and smart speakers have grown increasingly popular over the last several years. As people lead busy lives that often require them to complete several different activities at once, hands-free voice searches have been a true lifesaver for many.
If your website still doesn’t have an optimized voice search, it’s recommended to implement it as part of your conversion enhancement program.
Tip – Think about the frequent questions your customers might have regarding your brand, products, or services, and create content that answers their questions by using the same keywords.
Satisfied website visitors who can easily find what they’re looking for are more likely to become loyal customers and increase your sales.
6. Implement Quizzes
Quiz marketing offers many benefits. Incorporating quizzes in your marketing is one of the best decisions you can make for your brand engagement and lead generation. It’s a way to boost conversions quickly and easily that requires minimal financial and temporal investments.
Thanks to an online quiz maker, you can now use pre-designed quiz templates to create fun quizzes in minutes. Adding engaging quizzes to your website, social media, and email campaigns is great for both getting further business from existing customers and gaining new ones.
You can do so by various ways:
- Create quizzes to find out more about your audience
- Create quizzes for brand awareness
- Quizzes with lead forms help with capturing leads
- There’s better engagement on your website or app
- Product recommendation quizzes ensure better conversions
7. Install a Chatbot
Chatbots are the perfect way to offer 24/7 automated customer service. It can tackle any of your customers who might have some questions or issues with your brand’s product or service.
As a helpful asset that’ll solve a large part of the frequently asked questions for you, a chatbot allows you to dedicate your time to other activities related to your business.
Right now, the market is filled with various chatbot programs and versions you can easily install and integrate into your website. Find one that best fits your needs and start engaging with more website visitors.
8. Upload Diverse Content Types
Uploading the same type of content over and over again isn’t a very profitable business move. As a business owner, you must think outside the box when creating content for blogs and social media.
You’ll need to come up with unique and diverse posts for your blog and social media handles. You can include a variety of types of content other than articles. This includes videos, podcasts, infographics, quizzes, surveys – all great ways to make your brand seem more appealing.
With diverse online content, the audience is more likely to become interested in your business, which will ultimately lead to better conversions.
9. Lean Towards Creating Evergreen Content
In addition to being diverse, the published content also needs to be evergreen. Evergreen content is relevant at all times, as it doesn’t deal with trending topics.
Created with an evergreen mindset, articles and videos remain relevant long after publication and appear in Search Engine Results Pages or SERPs. As people continually visit the same content, it becomes relatively easy to boost conversions.
10. Make Content Sharing Simple
Once your business has content that is diverse and evergreen, making it shareable is crucial to take full advantage of your online content publications.
After spending hours on creating high-quality content, it would be a shame not to allow customers to spread the word and share your work with others.
So, place a visible sharing button and remind your customers to share the content. That way, more people will become familiar with your brand and be interested in trying out your products or services.
11. Listen to Your Customers
Finally, no other growth hack will help your business evolve unless you listen to your customers and value their opinion.
Discovering who your customers are and what they want from you can turn out to be extremely helpful when making critical business discussions.
More people will turn towards your brand if they feel valued and appreciated. A rapid boost in conversions will soon follow.
As you can see, business owners can use a wide variety of methods and strategies to boost their conversions. While some of these growth hacks are more popular than others, all of them play a decisive role in transforming a brand’s image and level of success.
By implementing these 11 best techniques for conversion boost, you can greatly augment your existing marketing efforts and make strides towards becoming a leader in your industry.
Use these in combo, and you’ll see some significant positive results in conversion within a record-breaking period.