Giving back to the community is a great way. We can invest in our community which has helped us in supporting as well as thriving our business. We can see many volunteering groups and non-profit organizations. Which leaves no stone unturned to help the community of which we all are part of. But it is always less the more they do. Still, its output is very much tangible in giving benefits to many of the people of the community who are enjoying their service. Which places them in a better place.
Jean Vanier a Canadian philosopher and theologian rightly remarked that “One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.”
Being said that by doing this. And providing for the community provokes a pleasant and delightful feeling of connectedness. As well as contentment of at least trying to do something to make the world a better place. As a businessman or entrepreneur, we can look at people like Sam Mizrahi, Toronto based real estate developer who is the force behind the project One Bloor West. Sam Mizrahi Toronto is the president and founder of Mizrahi Developments.
We can also contribute a lot to the betterment of our community. And also serve them and help them in times of their trials and tribulations. This will not only help in lifting them out of their dire condition. But will also go a long way in a flourishing business. Giving back to the community plays a very big role in business.
Good for Business:
Giving back to the community can be a game-changer. And play a big role for our business. Since it can excellently help our community as well as help us to promote our business. And get ample amount of mouth publicity about our products and services. In addition to this. If we give enough donations we can also get a charitable deduction on the income tax receipt.
Apart from this, local newspapers are filled with photos of business people. Who are giving generously and presenting cheques to the directors of charitable organizations. Which is also a great way to get positive publicity. Above that charity or non-profit organizations, themselves rejoice and are very happy to acknowledge the donors by making a public note of thanking them through their publications on their websites and other social media platforms.
In Addition to getting great publicity partnering up with the charities to sponsor an event, we can get great exposure for our business, plus it was revealed according to a study that potential customers are more inclined towards patronizing businesses that are more or less involved in initiatives of philanthropy.
We can also get a golden opportunity of meeting and networking with other business peoples who are up for the same cause and supporting it. It can be a great conversation starter as being involved in the same course opens up multiple prospects. Hence we can develop Relationships with the business counterparts.
Last but not least it also raises our employee’s engagement rate and makes them feel better about themselves and the company. Being a part of an organization that works on such great lines of giving back and lifting others also boost their job satisfaction. Which in all amounts to higher productivity and output.
When it’s about giving back to the community there’s always more we can do. And in return what we will get out of is not one but many returns including, a good brand reputation, new potential consumers as well as many prized connections. And above all a chance to serve our community and serve them.