Digital Marketing & SEO

Helpful Tips to Optimize your Website for the Google Search Engine

The lower a website ranks on search engine results pages, the less visitors it will get. In order to optimize your website for Google search results you need to understand how important keywords are and start using them as much as possible across all webpage content.

Remember that Google puts those sites higher up in the rankings whose content is more likely what users want to find. So keep your writing informative and relevant to improve chance of getting noticed by Google algorithm bots. If you followed some simple SEO guidelines you would be able to increase traffic flow and consequentially. Boost revenue from advertisements or other affiliate programs you run on your site(s). Here’s 10 helpful tips that will help optimize your website for Google:

Start with choosing which items will appear on each page of your website. When does someone get a Wikipedia page, make sure that your most important items are placed on the first page of results, as users typically don’t go beyond the first few pages.

Title tags are critical for website ranking and should always be included on every web page. The title tag is the text that appears in blue under the website’s name in search engine results pages. It should be less than 60 characters long and include at least one keyword relevant to what people are searching for.

Meta description

meta descriptions also play a role in how well your website ranks. Should be around 155-160 characters long, including keywords where possible. This short blurb will appear in search engine results just below your title tag and should entice users to click and visit your website.

Meta keywords

should never be included and can actually harm your website ranking. This tag was once used to help search engines categorize websites, but it’s no longer necessary or useful.

Optimize Image

You should start using images on each of your web pages that include relevant text that reinforces. What you are talking about in the accompanying article. It may seem counter intuitive to use a picture with text, but if done correctly. It can increase user engagement by making it easier for you to tell a story with words and visual aids.

Don’t just add random thumbnail images from Google or other free image sites. If they don’t relate to the articles on a page – this is not only annoying users, but also bad for SEO. If you can use a single image to tell a story with your article. Break up long paragraphs and make the text more interesting to read by adding images where appropriate.

Optimize Video

Don’t forget about videos on your website if that is an area you specialize in or just enjoy uploading content about. Adding YouTube videos that closely mirror the subject of the corresponding webpage will help boost user engagement and if done correctly, results in higher rankings on Google search engine result pages.

Remember to include relevant keywords in the video title and description tags so it appears with related searches when users look for similar or related information. No one wants to see random unhelpful videos on one’s site so avoid this pitfall and provide unique and insightful content instead!

Include social media sharing buttons

The sharing buttons on each of your web pages so users can share your content with their friends and followers on platforms like Facebook, Twitter and LinkedIn. This not only builds trust and credibility for your website but also helps to get the word out about your site to a larger audience. When other people see that their friends have liked or shared your website, they are more likely to visit it as well.

Use Canonical Tags

Make sure you use canonical tags on all of your web pages. Canonical tags tell search engines which version of a particular page is the original and which is a copy. This is helpful if you have duplicate content on different pages of your website, as Google will know which one to rank higher in the search engine results pages.

Use breadcrumbs

Use breadcrumbs on your website. Breadcrumbs are a type of navigation that helps users see where they are on a website and how they got there. This is also beneficial for search engine crawlers, as it makes it easier for them to index your pages correctly.

Title Formats

Make sure you use the correct formats for titles, headings and subheadings on your webpages. The h1 tag should be used for the title of your website, the h2 tag should be used for the main heading on a page and the h3 tag should be used for any subtitles or smaller headings on the page. This formatting helps to structure your content in a way that is easy for both humans search engines to understand.

Include a site-wide search function

This function on your website so users can easily find what they are looking for no matter which page they happen to be on. This also makes it much easier for search engine crawlers as it gives them a better idea of the content on your site and how relevant it is to specific keywords.

Use descriptive words in your URL

Title tags and meta descriptions to best describe each individual web page. If you have the same keywords repeated over multiple pages, that will confuse Google and cause a lower search ranking because it doesn’t know which one should rank higher or worse yet, all of them end up ranked equally low!

Social Sharing Features

Enable social sharing features like Facebook’s “Like” button or Twitter’s “Tweet” button on your web pages. This allows users to easily share interesting content from your website with their friends and followers, causing it to go viral and bringing more traffic to your site.


Include a sitemap on every page of your website that has been created or updated recently. Google usually finds these pretty quickly but there is a chance they may have missed one so it doesn’t hurt to help them out by adding a sitemap yourself!

Your robots.txt file should include the following:

User-agent: *

Disallow: /wp-admin/ Allow: /wp-login.php Disallow: /*? Allow: /wp-content/uploads/ Disallow: */trackback/



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