Creating a new brand market product or service is a lot of work, and unfortunately, it doesn’t end once it’s ready—the other half of the equation is releasing and advertising it.
You may have the most innovative new product or service available. However, if you don’t adequately promote it, you’ll likely miss out on possibilities or even lose money in the long run.
In recent years, marketing and advertising have seen significant transformations.
Previously, companies paid a lot of money for highly sought-after radio and television commercials. Perhaps, the number of billboards and magazine advertisements was directly proportional to the success of a brand.
However, hyper-targeting and personalization are all the rage these days. Emails, SEO, and internet advertisements are a few examples that come to mind.
Branding strategy
Marketers have altered their attention from casting a wide net to highly relevant targeting as a result of these techniques. They’re more interested in launching tailored campaigns for those who suit their demographic.
As a result, if you want to appeal to local clients, you must think large while thinking little! Before and after the sale, there are numerous strategies to advertise your business.
Here are the top eight ideas I’ve come across recently:
- Send promotional gifts
- Sending a direct mail
- Have a booth at a tradeshow
- Organize a contest on social media
- Make use of email marketing
- Employee uniforms
- For live video, use a branded backdrop
- Compose a blog post
Send promotional gifts
Basic branded things such as hats, t-shirts, and cups are available, but when it comes to Christmas gifts, you should present something that people will use and want to retain.
For instance, you can give out plush cuddling blankets with a foot pocket and brand logo sewn near the bottom of the blanket. Pack them nicely and mail one to each of your customers for the year.
Your customers will be overjoyed, as well as finding some new contracts.
Sending a direct mail
When was the last time you contacted your existing clientele? This year, instead of sending holiday cards, you could consider making a direct appeal.
If you want to increase your sales in 2022, consider sending out a postcard mailer with a year-end incentive. Everyone appreciates a good deal, so consider offering a 10% to 20% discount on reorders.
That deal could be a terrific way to start the new year off on a positive note.
Have a booth at a tradeshow
If you’re going to invest in a trade show booth at a conference, make sure your exhibit appeals to your target audience. Your goal is to leave an impression on the audience long after the show has ended.
When creating a new trade show display, there are five things to keep in mind:
Create a fantastic branded backdrop
Engage the services of a graphic designer to ensure that your display stands out with full-sized, vibrant, and clear graphics that span the entire surface.
Place your logo in a strategic location
Your company’s name, colors, logo, and tagline should all be prominently displayed.
Make use of excellent lighting
Light draws people’s attention. Use lighting to direct visitors’ attention to the message your company is trying to express.
Capture leads
Scan credentials or gather business cards from attendees. You may also create a squeeze page that asks attendees to sign up using an iPad or laptop.
For entering their contact information at the booth, they will be entered into a daily drawing for a reward or a VISA gift card. Also, make sure you have lots of business cards to hand out.
Above all, make a point of following up with any new contacts as soon as feasible.
Have a great charisma
Promotional products that are well-designed increase foot traffic. A candy dish can be used as a fallback, but don’t give away garbage.
Giveaway things should be fashionable and useful. Sticky notes, phone chargers, and USB drives are examples of swag that people can utilize in their professional and daily lives.
Organize a contest on social media
Hosting a social media contest is a fantastic method to expand your brand and give away your products and services or a product from a partner.
One of the few successful techniques to build your business online with a small advertising expenditure is to hold a social media contest.
Make use of email marketing
Sending regular emails to your target clients will keep your brand in front of their minds. You should send a weekly email newsletter to your customers with relevant and helpful content.
Giving something of value away is a good method to create an email list. It may be a free ebook, quote, or even a how-to-do-it-yourself tip sheet.
Employee uniforms
You want to project a professional image in your business. When your crew wears a uniform, your clients will have a different perception of your firm. It aids in the formation of a collaborative environment.
Your employees are brand ambassadors for your company whether they are on the clock or not.
For live video, use a branded backdrop
A branded backdrop is a terrific method to market yourself if you’re doing live or recorded video material on YouTube, Facebook, LinkedIn, or Twitter.
Compose a blog post
You may not have a landing page for clients or subscribers to visit while promoting your new product or service.
It’s possible that your goal in this case isn’t to recruit new consumers. Perhaps, the goal is rather to engage existing customers or re-engage dormant ones.
A blog post on the freshly introduced item is a terrific method to go into greater detail about all of the details, features, and benefits.
Conclusion
To conclude, you should strive to include as many of these elements as feasible in your marketing and branding activities. They will assist you in improving the client experience and making your brand more memorable.
Consider a creative approach to express gratitude to your customers. It might be a simple phone call or a personal letter. Or giving away items, such as a promotional mug printing your logo.
When it comes to branded freebies, choose only useful items that people will want to use.
