Video marketing is an important component of a company’s marketing strategy. It is one of the most adaptable and most profitable forms of digital marketing. It allows you to convey the story of your company or product in a fun and engaging way in just a few minutes. Startups aren’t the only ones who can benefit from animated videos.
There has been a huge increase in the popularity of business animation in recent years. Most people have seen animation used well in children’s films, but the animation is also used in corporate videos and other types of communication.
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Why are animated videos more effective than live videos in terms of marketing? We’ll go over the top 5 reasons why you should animate promotional videos in this article.
Top 5 Reasons Why Business Should Use Animation Video
Here are the top five reasons why businesses use animation:
1. Easy to understand animated video
The animated illustrative film is an excellent way to convey information clearly and simply. This is especially true if you are trying to convey a complex idea. If the marketing team relies solely on the complex statistical data provided on your website to entice customers, they may be doomed to fail.
Try explaining the complex feature with live motion, please. To make a decision, very few customers will sit and argue with complex and ambiguous data. Customers may have difficulty understanding the meaning of the material on your website if it is too technical.
Customers can easily misunderstand your brand and what you offer. This is one of the most attractive aspects of video animation.
2. Make a strong first impression
When viewing graphics between black and white texts, viewers retain 58 percent more information than when viewing an animation. This is because the animation appeals to both sides of the brain. Animation appeals to the right side of the brain because it easily evokes feelings and emotions.
Left turns thoughts into pictures, allowing animation to access left-brain thinking in ways that words alone cannot. Simply put, animation allows organizations to make a lasting impression because they are recorded directly in long-term memories, resulting in greater recall value and impact.
3. Animated video production is cost-effective
When compared to other types of videos, animated videos are much less expensive to produce, there might be a huge list of expenses to consider when shooting a live-action video. Cast the actors, scout venues, coordinate props and production time, schedule filming and post-production, and so on.
Moreover, updating or modifying the text can be a difficult task. On the flip side, you can avoid a lot of these problems with an animated video. You can just contact a design company or an animator and leave the creative work to them.
You will be able to effortlessly control even small items until the last minute, which is impossible with live videos. In live videos, you have to stick to the decisions you made before shooting, and any edits can be costly.
4. International video animation
Animated movies are not just for young children. Ask any adults who rolled their eyes during the first 10 minutes of Pixar’s up. Animation appeals to people of all ages. As a result, you can attract a wide range of people while creating an animated movie to reach and engage customers.
Because great animated video tells a captivating story – and the stories are universal – that’s how it is. We all enjoy making connections with the characters and following their journeys. You can tell customers your company history, introduce your brand, and describe the things you sell. This will help develop a relationship between you and your customers.
If consumers participate in your story and feel a part of it, they are more likely to empathize with your company and establish brand loyalty.
5. Engage your audience, form a strong bond with them, and motivate them to take action (CTA)
As mentioned earlier, individuals remember communications delivered through a combination of audio and visual information better than messages delivered through either channel alone. Animation videos have the potential to generate sales by stimulating the emotions of viewers, resulting in brand association, as well as bringing back enhanced memory for marketing content.
Buyers are cautious and will not commit to your items or services until they have confidence in product quality and customer service reliability. In other words, people will not buy unless they have established a bond with you. For example, experienced salespeople know that sharing a laugh with a potential customer is one of the quickest ways to close a deal.
It’s yours once the viewer shares an emotion with you. It’s all about evoking emotion and providing a story to highlight the information you want viewers to remember in your successful corporate and whiteboard animation films.
This is why animated explainer videos with crazy heroes work much better than typical live-action videos with actors wearing a suit and tie.
Frequently Asked Questions (FAQs)
Q: Why are animated videos so important in the corporate world?
Ans: Animated videos are a tried-and-true way to increase conversions and sales. Adding a video to a landing page can, according to Invisia, increase conversions by 80 percent. Directly and indirectly, videos can boost sales. Potential customers enjoy visualizing themselves using the things they are considering buying.
Q: What are the advantages of animation?
Ans: Using animation, students can learn about real-life conditions that they could encounter in their daily lives. Watching, doing, and coaching are all included in this learning process. This helps in developing practical skills and retaining knowledge. Learning becomes more enjoyable when using animations, and it encourages people to look for more materials to learn.
Animated videos have quietly but firmly established themselves on the market. Their narrative ability captures audiences and motivates them to take action. The best way to increase conversions and sales totals is to use business animation.
These animations will help your business in getting more attention from the visitor. So, I hope this article will make your mind to introduce animation in your next business campaign.
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